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Ability proceeds from a fusion of skills, knowledge, understanding and imagination, consolidated by experience.

Luis Desalvo, CREO TECH

Ability proceeds from a fusion of skills, knowledge, understanding and imagination, consolidated by experience.

Luis Desalvo, CREO TECH

FAQ’s

Will redirects affect SEO?2020-12-01T23:52:15+05:00

Redirects are a natural part of linking between content on your site. That said, 301 redirects pass anywhere between 90-99% of link equity (read: ranking power) to the redirected page. So, if you’ve moved a piece of content between several different pages, and all those redirects are still in place, you might be sacrificing some load speed/link equity. It’s a good idea to eliminate those superfluous intermediaries.

Still, not all redirects are created equal. 301 redirects, in which a page is moved permanently, are the most SEO-friendly redirects. They pass between 90-99% of link equity. 302 redirects, which indicate a temporarily redirected page, pass less link equity (though some Google employees have disputed this). Meta refreshes are redirects that take place on the page level, rather than the server level. These are most commonly associated with the text, “If you are not redirected in five seconds, click here.” Meta refreshes pass some link equity but are not a recommended SEO tactic.

Which SEO techniques are popular?2020-12-01T23:50:57+05:00

Where to begin? Link building. Keyword research. Site audits. On-page SEO. Updating pages for relevancy. All are important. By the end of this article, if we did our job, you’ll understand all of them!

Will HTTPS affect SEO?2020-12-01T23:50:21+05:00

Yes! If you’re not familiar with HTTPS, it is essentially a more secure form of HTTP. Look up at the URL of this page. See the “https” at the beginning, and the word “Secure” to the left of it? Google looks on pages like these favorably. Not only does it index HTTPS pages first, but it also recognizes HTTPS as a ranking signal. HTTPS is also faster than HTTP, which can affect the click-through rate. So yes, changing to HTTPS should positively impact your rankings!

Where do I put my SEO keywords?2020-12-01T23:49:37+05:00

You’ve probably heard keyword stuffing is wrong, and yes—you don’t want to throw in keywords unnaturally. But in general, your targeted keyword you are optimizing a page for should appear in the title, in the first paragraph of the intro, an H2, if you can manage it (ideally in the form of a question!), and sporadically throughout the rest of your post. For reference, “SEO Keywords” is the H2 of this section, while the questions themselves are H3’s.

What is keyword research?2020-12-01T23:48:30+05:00

Great question! Keyword research helps you determine the keywords for which you should optimize the current and future pages of your site. Like if your new small business sells employee scheduling software, but you discover that “employee scheduling tool” has higher search volume and lower competition than “employee scheduling software,” you might want to change the copy on your website to reflect that. Keyword research is a way of determining which queries people are entering into search engines so you can publish pages that will show up as results for those queries.

 

How much does website design cost?2020-11-25T20:03:53+05:00

The cost of a website design varies significantly by the size of the website, required functionality, integrations, and level of customization. This is why creative agencies typically offer a quote for website design instead of having a set-price list.

Huge websites take longer to migrate and require a more elaborate menu structure than minimalist sites, therefore, requiring more massive investment. The amount of functionality required for your website also affects the price. Features like an online store, blogging, event registration, forms, user permissions, private pages, interactive maps etc. will all be taken into consideration for a web design quote.

The same can be said for API integration; if you want to connect your customer relationship management (CRM) system or marketing software to your website, there may be a setup fee.

What is the design process for branding?2020-11-25T20:03:04+05:00

Branding includes everything from brand conception, naming, logo design, to the color and font selection. Your brand is your company’s identity, and it is deeply embedded in everything you do. That is why we take the time to understand your business and industry to create a brand that fully reflects who you are as a company.

Our approach to brand naming involves an initial “discovery meeting” where we take the time to learn all about your product/service, values, and preferences. From there, our creative team will research ideas for names individually, review them as a group, and then finally provide you with a narrowed down list of the best names for you to review.

For the logo design process, we have highly experienced in-house graphic designers that put in the work, do the research on your company and spend the time to design several custom logo concepts and variations. We also take the time to test the logo concepts to see how they would work on different media types (web, print, digital ads, signage, clothing, etc.).

What’s the difference between a ‘Round of Revision’ and a ‘Design Concept’?2020-11-25T20:02:03+05:00

Each concept is an entirely different design or visual direction. We will start by presenting you with two concepts, and once you choose your preferred one, you have up to 3 revision rounds to refine that concept in terms of shape, fonts, layout etc. Usually, they don’t involve changing the design concept altogether, and our clients typically don’t use all three rounds up.

What is included in a round of revisions?2020-11-25T19:59:56+05:00

Our process is very collaborative, and when working on your branding, we provide you with two design concepts for you to choose and up to 3 rounds of revisions on your chosen one.

Each round of revisions refers to you providing with a set of limitless feedback (doesn’t matter if you give us 1 or 20 points of feedback), and us actioning this feedback and presenting the revised concept back to you.

Most of our clients don’t use them all up, but they are there in case you need them.

What’s the difference between a logo and a visual identity?2020-11-25T19:58:15+05:00

These two terms, often used interchangeably are not the same.
A logo is just a mark that visually identifies a brand. It can be a graphic image, the typographical representation of the brand or a combination of both.

A visual identity is a broader concept that encompasses all of the visual elements that make up the look and feel of a brand. It includes the logo, the colour palette, the fonts, image style, layouts and any other graphic element supporting the brand (business cards, packaging etc.). All of these elements are outlined in a brand style guide.

How is a consulting project started and organized?2020-11-24T23:22:57+05:00

Although we customize just about everything to your business needs and goals, the typical consulting project is started and organized in the following ways:

In Initial consultation meeting(s) we determine your goals and current business challenges. If we require more in-depth information before or during building a proposal, we’ll have you sign a mutual NDA (non-disclosure agreement). We’ll develop a proposal that includes an SOW (statement and scope of work), pricing, timelines and any options or recommendations.

Do you offer volume or loyalty discounts?2020-11-24T23:21:52+05:00

Even if you’re a new client, if the project scope is significant, we’ll build in volume discounts. These discounts will be clearly outlined in the proposal pricing. Volume discounts can range anywhere from 5% to 30% of our typical consulting rates.

Do you make fixed-price or time and materials contracts?2020-11-24T23:20:48+05:00

We do both.
Depending on the scope of the project, we typically develop fixed-price contracts. This allows you to have a defined budget with no surprises.
Time and materials contracts are more appropriate for short-term consulting projects or projects that are more urgent, and there isn’t time to properly scope the core issue(s) during the proposal phase.

How is the scope of a consulting project determined?2020-11-24T23:20:09+05:00

Depending on the business goals, challenges and size of the organization, the project scope is typically determined during the initial consultation sessions.

For complex challenges and enterprise clients, we typically recommend an assessment phase at the beginning of the project.

This ensures that we identify and prioritize everything correctly and develop the best solution to meet your goals.

How long does a business consulting project last?2020-11-24T23:19:35+05:00

The length of time of a business consulting project varies and based on several factors, including:

    1. Business needs and challenges
    2. Budget
    3. Size of the organization or team
    4. Scope of the consulting project

The length of our consulting engagements has varied from a few weeks for a quick training assessment to a few years for enterprise change management and business transformation initiatives.

How do I update and manage my website after it launches?2020-11-24T23:13:05+05:00

Here are the two most common ways to update your site after it launches:
Do-it-yourself (DIY)! If you’re somewhat tech-savvy, you can update and add new content yourself. There are tons of WordPress tutorials and how-to videos online.
Hire someone. If you have neither the time nor desire to update and manage your website, you can hire a professional to do this for you. This is a service we offer to our clients after we launch their site.

Why is it so important to have a good website?2020-11-24T23:12:31+05:00

Two words – trust and credibility! If you want colleagues and prospective clients to take you seriously, you need a modern, professional website. Besides, if you want to use any type of digital advertising or marketing to promote your business online, you’re going to need a good website.

What exactly is a CMS (Content Management System)?2020-11-24T23:11:54+05:00

A CMS allows you to add, remove or update content on your website without high-level technical training. WordPress is an example of a CMS.

How does the web development process work?2020-11-24T23:11:28+05:00

Building a website is a lot like building a house. There are multiple, well-defined steps. Here’s how our website development process works:

Discovery: What media and assets do you currently have for your new site? What’s missing and still needs to be gathered or created?

Design: In the design phase, we draft the blueprint (i.e. mockup) for your new website so you can see what it will look like before it’s built. This is where you request changes or modifications to your site’s design.

Develop: At this point, your work is done. We now take the blueprint from the previous step and develop and code your site.

Launch: Once your site is built and thoroughly tested, it’s time to go live on the internet.

Start to finish, our website projects typically take 30-60 days. If it takes longer than this, it’s usually due to a delay in our client getting us the media (ad copy, images, videos, etc.) we need to build their site.

What exactly does responsive web design mean?2020-11-24T23:09:53+05:00

A responsive website means that it “responds” and automatically adapts to the size of the device it’s being viewed on. Specifically, that means a responsive site is easy to read and navigate whether you’re viewing it on a desktop, tablet or phone.

How many pages can I have on my website?2020-11-23T23:33:39+05:00

You can have as many pages as you’d like. The more, the better from a search engine’s point of view!

Can I have an e-commerce system for my website?2020-11-23T23:33:11+05:00

Yes. We have secure servers (SSL) that use the latest encryption methods to ensure that your customers can buy from your website, knowing that the information they enter is secure and safe. If you want your customers’ payments to be “cleared online,” we can interface to PayPal, Authorize.NET, LinkPoint, or other third parties. Read more about the e-commerce website design services here.

When can I update my website content?2020-11-23T23:31:39+05:00

Suppose the website we have designed for you includes a content management system (CMS). In that case, you can access your administrative areas from anywhere as long as you have an Internet connection. You can make updates instantly and as frequently as you wish. If your website is smaller and designed without a CMS, you can update the HTML pages yourself.

What is the difference between a static site and a dynamic site?2020-11-23T23:34:16+05:00

Static Web pages always look the same, and the content rarely changes. To make a change, you must create the page yourself or request a Web designer to do it for you. The newly created page and any images must then be uploaded to the Web servers.
Dynamic pages are the opposite. They can change every time they are loaded (without anyone having to make those changes), and they can even change their content based on what your website visitors do.
The dynamic page can be created to respond to information entered by your site’s visitor. They usually store and pull data from an underlying database.
Dynamic sites can reduce ongoing maintenance costs if you don’t want to change yourself with a Web page editor. They usually cost more to develop, as they require more complex coding. A content management utility also needs to be developed to help you manage your site.
Many clients have a combination of dynamic and static elements in their sites. For instance, they might use dynamic pages for a product catalog to regularly change information or pictures. The “Contact” and “About Us” pages are often left as static pages.

What if I do not like the design?2020-11-23T23:29:51+05:00

If you are not satisfied with the initial design, we will work with you further and come up with another design. We aim to design a website that you are completely happy with.

What is a marketing workshop?2020-11-23T23:10:22+05:00

A marketing workshop is an information-gathering workshop that runs through all areas of your marketing strategy, fielding ideas, flooring concerns, and opportunities, cementing objectives, and firm goals. The Marketing Eye marketing workshop is unique and aims to give our clients an insight into where their marketing can go with the help of a Marketing Eye.

Do I need to budget for more than the designated consulting fees?2020-11-23T23:09:49+05:00

Marketing Eye Atlanta is used to working with companies with little or no marketing budget. Your marketing budget should be commensurate with the results you are looking for.

Do I get to pick my marketing manager?2020-11-23T23:08:35+05:00

In our years of business, we have never had a situation whereby a client has not wanted to work with the Marketing Consultant chosen on their account. However, if this does occur, we will gladly provide you with another qualified marketing consultant to work with your business to achieve sales results.

When taking on a 12-month program, is the time I spend with the Marketing Eye flexible?2020-11-23T23:13:07+05:00

We understand that certain times of the year are better than others for specific marketing activities. So if your firm needs to funnel more time and resources in a particular month to achieve a particular marketing requirement, our team will work with you to utilize time from another month to ensure your marketing needs are met.

What can Marketing Eye do for my business?2020-11-23T23:13:17+05:00

Marketing Eye ultimately helps your business grow. Many businesses cannot afford a full-time Marketing Manager or the expense of an agency, so we offer businesses like yours the opportunity to hire a Senior Marketing Specialist on a consultancy basis to manage result-driven marketing programs. Having a marketing eye in your business will ensure that your marketing goals align with your business’s deliverables. Our Marketing Specialist will also determine the best positioning for your firm in the market and communicate this to sales leads.

How can I improve customer service for my e-commerce business?2020-11-21T01:46:13+05:00

Offering an omni channel approach can improve customer experience. Additional tools such as Live Chat, Knowledge Bases and 24/7 Phone Support can all boost the customer/e-commerce business relationship.

What are the benefits of monitored social media?2020-11-21T01:45:43+05:00

Most Americans consult online ratings before making a purchase decision. Rapid response is critical on social media and without an outsourced partner it can be hard to keep up. With monitored social media, sensitive conversations can be moved out of the public eye and into a private channel.

What are contact center metrics?2020-11-21T01:45:03+05:00

Contact center metrics and Key Performance Indicators (KPIs) are how we measure success. These include First Contact Resolution Rates, Service Level and Response Times, Post-Call Surveys and Net Promoter Scores.

What’s the difference between inbound and outbound calls?2020-11-21T01:44:34+05:00

An inbound call is initiated when a customer calls into the contact center, while outbound is when a call center agent initiates a call to a customer.

What is quality assurance and why is it important in a call center?2020-11-21T01:44:00+05:00

Just one negative experience can tarnish a customer’s perception of your business. Call center quality assurance is a promise to deliver a helpful, pleasant and informative experience to each customer. When choosing a contact center, it’s important to make sure leadership implements and follows through with a Quality Assurance Strategy. The contact center you choose will be representing your brand, and unsatisfied customers can result in lost revenue.

Can you help me source photos for my website?2020-11-21T01:30:52+05:00

Yes. We will help you source stock photos from sites such as www.bigstock.com and www.unsplash.com. We also have photographers and videographers available to produce custom photography and videos for your website.

Do I own my website?2020-11-21T01:29:40+05:00

YES! Everything that we build will be 100% owned by you. Most of our clients stay with us for the life of the website. Our team is just irresistible that way. But if for any reason you decide you want to take your site to another hosting service and get another company to service the site, we will happily assist you in making the transition as effortlessly and efficiently as possible. The website is yours after all, and we want you to take it wherever you go.

Can you help me write content for my website?2020-11-21T01:29:04+05:00

Yes. We include copy writing and editing in all of our proposals. We also build your sitemap and help structure the foundation of your website in the planning stages.

Can you help me update my existing website that another web firm built?2020-11-21T01:28:33+05:00

No. We only support websites that we have fully built. We have this policy so that we can 100% stand behind everything that we craft. There are issues of liability of multiple programmers touching the same code over time.

How long does it take to build a website?2020-11-21T01:26:45+05:00

Our standard websites take approximately 9-120 days to create. Our E-commerce (online store) websites take approximately 160 days to create. This time will vary from project to project.

My company has very proprietary information, which I do not want to leak out. Do you sign non-disclosure agreements?2020-11-21T01:18:07+05:00

Once we have determined that there is a good match between your needs and Ground Floor Partners’ capabilities, we can send you a mutual non-disclosure agreement. This agreement protects both parties from disclosure of confidential information. And, if you become a client of Ground Floor Partners, our standard contract provides ample protection that covers most circumstances.

I have developed a patented product, and now I need help getting it to market. Can you help me?2020-11-21T01:10:02+05:00

We have found that many inventors want someone to help them “sell their product” without asking any questions. We do not work that way since it usually leads to failure. We can help you formulate a sound go-to-market strategy first, then help you commercialize your technology product or service. If you already have a solid go-to-market plan, we can quickly jump into the execution phase with real market data and analysis to back it up.

Your focus seems to be on research, planning, and strategy. Do you also help clients with implementation?2020-11-21T01:09:31+05:00

We never jump into implementation work without first gaining a solid understanding of your particular business and goals. Please contact us to discuss your specific situation in confidence.

Do you provide client references?2020-11-21T01:08:37+05:00

We are happy to provide client references to serious prospects once we have held initial discussions and have tentatively agreed on an engagement’s scope and structure.

I have a great product but don’t know how to get it to market. Can you help me?2020-11-21T01:07:04+05:00

We can assist with everything from production options, supply chain decisions, packaging decisions, competitor research, go-to-market strategy, and management and operations consulting. Please contact us to discuss your situation in confidence.

 

Will redirects affect SEO?2020-12-01T23:52:15+05:00

Redirects are a natural part of linking between content on your site. That said, 301 redirects pass anywhere between 90-99% of link equity (read: ranking power) to the redirected page. So, if you’ve moved a piece of content between several different pages, and all those redirects are still in place, you might be sacrificing some load speed/link equity. It’s a good idea to eliminate those superfluous intermediaries.

Still, not all redirects are created equal. 301 redirects, in which a page is moved permanently, are the most SEO-friendly redirects. They pass between 90-99% of link equity. 302 redirects, which indicate a temporarily redirected page, pass less link equity (though some Google employees have disputed this). Meta refreshes are redirects that take place on the page level, rather than the server level. These are most commonly associated with the text, “If you are not redirected in five seconds, click here.” Meta refreshes pass some link equity but are not a recommended SEO tactic.

Which SEO techniques are popular?2020-12-01T23:50:57+05:00

Where to begin? Link building. Keyword research. Site audits. On-page SEO. Updating pages for relevancy. All are important. By the end of this article, if we did our job, you’ll understand all of them!

Will HTTPS affect SEO?2020-12-01T23:50:21+05:00

Yes! If you’re not familiar with HTTPS, it is essentially a more secure form of HTTP. Look up at the URL of this page. See the “https” at the beginning, and the word “Secure” to the left of it? Google looks on pages like these favorably. Not only does it index HTTPS pages first, but it also recognizes HTTPS as a ranking signal. HTTPS is also faster than HTTP, which can affect the click-through rate. So yes, changing to HTTPS should positively impact your rankings!

Where do I put my SEO keywords?2020-12-01T23:49:37+05:00

You’ve probably heard keyword stuffing is wrong, and yes—you don’t want to throw in keywords unnaturally. But in general, your targeted keyword you are optimizing a page for should appear in the title, in the first paragraph of the intro, an H2, if you can manage it (ideally in the form of a question!), and sporadically throughout the rest of your post. For reference, “SEO Keywords” is the H2 of this section, while the questions themselves are H3’s.

What is keyword research?2020-12-01T23:48:30+05:00

Great question! Keyword research helps you determine the keywords for which you should optimize the current and future pages of your site. Like if your new small business sells employee scheduling software, but you discover that “employee scheduling tool” has higher search volume and lower competition than “employee scheduling software,” you might want to change the copy on your website to reflect that. Keyword research is a way of determining which queries people are entering into search engines so you can publish pages that will show up as results for those queries.

 

How much does website design cost?2020-11-25T20:03:53+05:00

The cost of a website design varies significantly by the size of the website, required functionality, integrations, and level of customization. This is why creative agencies typically offer a quote for website design instead of having a set-price list.

Huge websites take longer to migrate and require a more elaborate menu structure than minimalist sites, therefore, requiring more massive investment. The amount of functionality required for your website also affects the price. Features like an online store, blogging, event registration, forms, user permissions, private pages, interactive maps etc. will all be taken into consideration for a web design quote.

The same can be said for API integration; if you want to connect your customer relationship management (CRM) system or marketing software to your website, there may be a setup fee.

What is the design process for branding?2020-11-25T20:03:04+05:00

Branding includes everything from brand conception, naming, logo design, to the color and font selection. Your brand is your company’s identity, and it is deeply embedded in everything you do. That is why we take the time to understand your business and industry to create a brand that fully reflects who you are as a company.

Our approach to brand naming involves an initial “discovery meeting” where we take the time to learn all about your product/service, values, and preferences. From there, our creative team will research ideas for names individually, review them as a group, and then finally provide you with a narrowed down list of the best names for you to review.

For the logo design process, we have highly experienced in-house graphic designers that put in the work, do the research on your company and spend the time to design several custom logo concepts and variations. We also take the time to test the logo concepts to see how they would work on different media types (web, print, digital ads, signage, clothing, etc.).

What’s the difference between a ‘Round of Revision’ and a ‘Design Concept’?2020-11-25T20:02:03+05:00

Each concept is an entirely different design or visual direction. We will start by presenting you with two concepts, and once you choose your preferred one, you have up to 3 revision rounds to refine that concept in terms of shape, fonts, layout etc. Usually, they don’t involve changing the design concept altogether, and our clients typically don’t use all three rounds up.

What is included in a round of revisions?2020-11-25T19:59:56+05:00

Our process is very collaborative, and when working on your branding, we provide you with two design concepts for you to choose and up to 3 rounds of revisions on your chosen one.

Each round of revisions refers to you providing with a set of limitless feedback (doesn’t matter if you give us 1 or 20 points of feedback), and us actioning this feedback and presenting the revised concept back to you.

Most of our clients don’t use them all up, but they are there in case you need them.

What’s the difference between a logo and a visual identity?2020-11-25T19:58:15+05:00

These two terms, often used interchangeably are not the same.
A logo is just a mark that visually identifies a brand. It can be a graphic image, the typographical representation of the brand or a combination of both.

A visual identity is a broader concept that encompasses all of the visual elements that make up the look and feel of a brand. It includes the logo, the colour palette, the fonts, image style, layouts and any other graphic element supporting the brand (business cards, packaging etc.). All of these elements are outlined in a brand style guide.

How is a consulting project started and organized?2020-11-24T23:22:57+05:00

Although we customize just about everything to your business needs and goals, the typical consulting project is started and organized in the following ways:

In Initial consultation meeting(s) we determine your goals and current business challenges. If we require more in-depth information before or during building a proposal, we’ll have you sign a mutual NDA (non-disclosure agreement). We’ll develop a proposal that includes an SOW (statement and scope of work), pricing, timelines and any options or recommendations.

Do you offer volume or loyalty discounts?2020-11-24T23:21:52+05:00

Even if you’re a new client, if the project scope is significant, we’ll build in volume discounts. These discounts will be clearly outlined in the proposal pricing. Volume discounts can range anywhere from 5% to 30% of our typical consulting rates.

Do you make fixed-price or time and materials contracts?2020-11-24T23:20:48+05:00

We do both.
Depending on the scope of the project, we typically develop fixed-price contracts. This allows you to have a defined budget with no surprises.
Time and materials contracts are more appropriate for short-term consulting projects or projects that are more urgent, and there isn’t time to properly scope the core issue(s) during the proposal phase.

How is the scope of a consulting project determined?2020-11-24T23:20:09+05:00

Depending on the business goals, challenges and size of the organization, the project scope is typically determined during the initial consultation sessions.

For complex challenges and enterprise clients, we typically recommend an assessment phase at the beginning of the project.

This ensures that we identify and prioritize everything correctly and develop the best solution to meet your goals.

How long does a business consulting project last?2020-11-24T23:19:35+05:00

The length of time of a business consulting project varies and based on several factors, including:

    1. Business needs and challenges
    2. Budget
    3. Size of the organization or team
    4. Scope of the consulting project

The length of our consulting engagements has varied from a few weeks for a quick training assessment to a few years for enterprise change management and business transformation initiatives.

How do I update and manage my website after it launches?2020-11-24T23:13:05+05:00

Here are the two most common ways to update your site after it launches:
Do-it-yourself (DIY)! If you’re somewhat tech-savvy, you can update and add new content yourself. There are tons of WordPress tutorials and how-to videos online.
Hire someone. If you have neither the time nor desire to update and manage your website, you can hire a professional to do this for you. This is a service we offer to our clients after we launch their site.

Why is it so important to have a good website?2020-11-24T23:12:31+05:00

Two words – trust and credibility! If you want colleagues and prospective clients to take you seriously, you need a modern, professional website. Besides, if you want to use any type of digital advertising or marketing to promote your business online, you’re going to need a good website.

What exactly is a CMS (Content Management System)?2020-11-24T23:11:54+05:00

A CMS allows you to add, remove or update content on your website without high-level technical training. WordPress is an example of a CMS.

How does the web development process work?2020-11-24T23:11:28+05:00

Building a website is a lot like building a house. There are multiple, well-defined steps. Here’s how our website development process works:

Discovery: What media and assets do you currently have for your new site? What’s missing and still needs to be gathered or created?

Design: In the design phase, we draft the blueprint (i.e. mockup) for your new website so you can see what it will look like before it’s built. This is where you request changes or modifications to your site’s design.

Develop: At this point, your work is done. We now take the blueprint from the previous step and develop and code your site.

Launch: Once your site is built and thoroughly tested, it’s time to go live on the internet.

Start to finish, our website projects typically take 30-60 days. If it takes longer than this, it’s usually due to a delay in our client getting us the media (ad copy, images, videos, etc.) we need to build their site.

What exactly does responsive web design mean?2020-11-24T23:09:53+05:00

A responsive website means that it “responds” and automatically adapts to the size of the device it’s being viewed on. Specifically, that means a responsive site is easy to read and navigate whether you’re viewing it on a desktop, tablet or phone.

How many pages can I have on my website?2020-11-23T23:33:39+05:00

You can have as many pages as you’d like. The more, the better from a search engine’s point of view!

Can I have an e-commerce system for my website?2020-11-23T23:33:11+05:00

Yes. We have secure servers (SSL) that use the latest encryption methods to ensure that your customers can buy from your website, knowing that the information they enter is secure and safe. If you want your customers’ payments to be “cleared online,” we can interface to PayPal, Authorize.NET, LinkPoint, or other third parties. Read more about the e-commerce website design services here.

When can I update my website content?2020-11-23T23:31:39+05:00

Suppose the website we have designed for you includes a content management system (CMS). In that case, you can access your administrative areas from anywhere as long as you have an Internet connection. You can make updates instantly and as frequently as you wish. If your website is smaller and designed without a CMS, you can update the HTML pages yourself.

What is the difference between a static site and a dynamic site?2020-11-23T23:34:16+05:00

Static Web pages always look the same, and the content rarely changes. To make a change, you must create the page yourself or request a Web designer to do it for you. The newly created page and any images must then be uploaded to the Web servers.
Dynamic pages are the opposite. They can change every time they are loaded (without anyone having to make those changes), and they can even change their content based on what your website visitors do.
The dynamic page can be created to respond to information entered by your site’s visitor. They usually store and pull data from an underlying database.
Dynamic sites can reduce ongoing maintenance costs if you don’t want to change yourself with a Web page editor. They usually cost more to develop, as they require more complex coding. A content management utility also needs to be developed to help you manage your site.
Many clients have a combination of dynamic and static elements in their sites. For instance, they might use dynamic pages for a product catalog to regularly change information or pictures. The “Contact” and “About Us” pages are often left as static pages.

What if I do not like the design?2020-11-23T23:29:51+05:00

If you are not satisfied with the initial design, we will work with you further and come up with another design. We aim to design a website that you are completely happy with.

What is a marketing workshop?2020-11-23T23:10:22+05:00

A marketing workshop is an information-gathering workshop that runs through all areas of your marketing strategy, fielding ideas, flooring concerns, and opportunities, cementing objectives, and firm goals. The Marketing Eye marketing workshop is unique and aims to give our clients an insight into where their marketing can go with the help of a Marketing Eye.

Do I need to budget for more than the designated consulting fees?2020-11-23T23:09:49+05:00

Marketing Eye Atlanta is used to working with companies with little or no marketing budget. Your marketing budget should be commensurate with the results you are looking for.

Do I get to pick my marketing manager?2020-11-23T23:08:35+05:00

In our years of business, we have never had a situation whereby a client has not wanted to work with the Marketing Consultant chosen on their account. However, if this does occur, we will gladly provide you with another qualified marketing consultant to work with your business to achieve sales results.

When taking on a 12-month program, is the time I spend with the Marketing Eye flexible?2020-11-23T23:13:07+05:00

We understand that certain times of the year are better than others for specific marketing activities. So if your firm needs to funnel more time and resources in a particular month to achieve a particular marketing requirement, our team will work with you to utilize time from another month to ensure your marketing needs are met.

What can Marketing Eye do for my business?2020-11-23T23:13:17+05:00

Marketing Eye ultimately helps your business grow. Many businesses cannot afford a full-time Marketing Manager or the expense of an agency, so we offer businesses like yours the opportunity to hire a Senior Marketing Specialist on a consultancy basis to manage result-driven marketing programs. Having a marketing eye in your business will ensure that your marketing goals align with your business’s deliverables. Our Marketing Specialist will also determine the best positioning for your firm in the market and communicate this to sales leads.

How can I improve customer service for my e-commerce business?2020-11-21T01:46:13+05:00

Offering an omni channel approach can improve customer experience. Additional tools such as Live Chat, Knowledge Bases and 24/7 Phone Support can all boost the customer/e-commerce business relationship.

What are the benefits of monitored social media?2020-11-21T01:45:43+05:00

Most Americans consult online ratings before making a purchase decision. Rapid response is critical on social media and without an outsourced partner it can be hard to keep up. With monitored social media, sensitive conversations can be moved out of the public eye and into a private channel.

What are contact center metrics?2020-11-21T01:45:03+05:00

Contact center metrics and Key Performance Indicators (KPIs) are how we measure success. These include First Contact Resolution Rates, Service Level and Response Times, Post-Call Surveys and Net Promoter Scores.

What’s the difference between inbound and outbound calls?2020-11-21T01:44:34+05:00

An inbound call is initiated when a customer calls into the contact center, while outbound is when a call center agent initiates a call to a customer.

What is quality assurance and why is it important in a call center?2020-11-21T01:44:00+05:00

Just one negative experience can tarnish a customer’s perception of your business. Call center quality assurance is a promise to deliver a helpful, pleasant and informative experience to each customer. When choosing a contact center, it’s important to make sure leadership implements and follows through with a Quality Assurance Strategy. The contact center you choose will be representing your brand, and unsatisfied customers can result in lost revenue.

Can you help me source photos for my website?2020-11-21T01:30:52+05:00

Yes. We will help you source stock photos from sites such as www.bigstock.com and www.unsplash.com. We also have photographers and videographers available to produce custom photography and videos for your website.

Do I own my website?2020-11-21T01:29:40+05:00

YES! Everything that we build will be 100% owned by you. Most of our clients stay with us for the life of the website. Our team is just irresistible that way. But if for any reason you decide you want to take your site to another hosting service and get another company to service the site, we will happily assist you in making the transition as effortlessly and efficiently as possible. The website is yours after all, and we want you to take it wherever you go.

Can you help me write content for my website?2020-11-21T01:29:04+05:00

Yes. We include copy writing and editing in all of our proposals. We also build your sitemap and help structure the foundation of your website in the planning stages.

Can you help me update my existing website that another web firm built?2020-11-21T01:28:33+05:00

No. We only support websites that we have fully built. We have this policy so that we can 100% stand behind everything that we craft. There are issues of liability of multiple programmers touching the same code over time.

How long does it take to build a website?2020-11-21T01:26:45+05:00

Our standard websites take approximately 9-120 days to create. Our E-commerce (online store) websites take approximately 160 days to create. This time will vary from project to project.

My company has very proprietary information, which I do not want to leak out. Do you sign non-disclosure agreements?2020-11-21T01:18:07+05:00

Once we have determined that there is a good match between your needs and Ground Floor Partners’ capabilities, we can send you a mutual non-disclosure agreement. This agreement protects both parties from disclosure of confidential information. And, if you become a client of Ground Floor Partners, our standard contract provides ample protection that covers most circumstances.

I have developed a patented product, and now I need help getting it to market. Can you help me?2020-11-21T01:10:02+05:00

We have found that many inventors want someone to help them “sell their product” without asking any questions. We do not work that way since it usually leads to failure. We can help you formulate a sound go-to-market strategy first, then help you commercialize your technology product or service. If you already have a solid go-to-market plan, we can quickly jump into the execution phase with real market data and analysis to back it up.

Your focus seems to be on research, planning, and strategy. Do you also help clients with implementation?2020-11-21T01:09:31+05:00

We never jump into implementation work without first gaining a solid understanding of your particular business and goals. Please contact us to discuss your specific situation in confidence.

Do you provide client references?2020-11-21T01:08:37+05:00

We are happy to provide client references to serious prospects once we have held initial discussions and have tentatively agreed on an engagement’s scope and structure.

I have a great product but don’t know how to get it to market. Can you help me?2020-11-21T01:07:04+05:00

We can assist with everything from production options, supply chain decisions, packaging decisions, competitor research, go-to-market strategy, and management and operations consulting. Please contact us to discuss your situation in confidence.

 

Will redirects affect SEO?2020-12-01T23:52:15+05:00

Redirects are a natural part of linking between content on your site. That said, 301 redirects pass anywhere between 90-99% of link equity (read: ranking power) to the redirected page. So, if you’ve moved a piece of content between several different pages, and all those redirects are still in place, you might be sacrificing some load speed/link equity. It’s a good idea to eliminate those superfluous intermediaries.

Still, not all redirects are created equal. 301 redirects, in which a page is moved permanently, are the most SEO-friendly redirects. They pass between 90-99% of link equity. 302 redirects, which indicate a temporarily redirected page, pass less link equity (though some Google employees have disputed this). Meta refreshes are redirects that take place on the page level, rather than the server level. These are most commonly associated with the text, “If you are not redirected in five seconds, click here.” Meta refreshes pass some link equity but are not a recommended SEO tactic.

Which SEO techniques are popular?2020-12-01T23:50:57+05:00

Where to begin? Link building. Keyword research. Site audits. On-page SEO. Updating pages for relevancy. All are important. By the end of this article, if we did our job, you’ll understand all of them!

Will HTTPS affect SEO?2020-12-01T23:50:21+05:00

Yes! If you’re not familiar with HTTPS, it is essentially a more secure form of HTTP. Look up at the URL of this page. See the “https” at the beginning, and the word “Secure” to the left of it? Google looks on pages like these favorably. Not only does it index HTTPS pages first, but it also recognizes HTTPS as a ranking signal. HTTPS is also faster than HTTP, which can affect the click-through rate. So yes, changing to HTTPS should positively impact your rankings!

Where do I put my SEO keywords?2020-12-01T23:49:37+05:00

You’ve probably heard keyword stuffing is wrong, and yes—you don’t want to throw in keywords unnaturally. But in general, your targeted keyword you are optimizing a page for should appear in the title, in the first paragraph of the intro, an H2, if you can manage it (ideally in the form of a question!), and sporadically throughout the rest of your post. For reference, “SEO Keywords” is the H2 of this section, while the questions themselves are H3’s.

What is keyword research?2020-12-01T23:48:30+05:00

Great question! Keyword research helps you determine the keywords for which you should optimize the current and future pages of your site. Like if your new small business sells employee scheduling software, but you discover that “employee scheduling tool” has higher search volume and lower competition than “employee scheduling software,” you might want to change the copy on your website to reflect that. Keyword research is a way of determining which queries people are entering into search engines so you can publish pages that will show up as results for those queries.

 

How much does website design cost?2020-11-25T20:03:53+05:00

The cost of a website design varies significantly by the size of the website, required functionality, integrations, and level of customization. This is why creative agencies typically offer a quote for website design instead of having a set-price list.

Huge websites take longer to migrate and require a more elaborate menu structure than minimalist sites, therefore, requiring more massive investment. The amount of functionality required for your website also affects the price. Features like an online store, blogging, event registration, forms, user permissions, private pages, interactive maps etc. will all be taken into consideration for a web design quote.

The same can be said for API integration; if you want to connect your customer relationship management (CRM) system or marketing software to your website, there may be a setup fee.

What is the design process for branding?2020-11-25T20:03:04+05:00

Branding includes everything from brand conception, naming, logo design, to the color and font selection. Your brand is your company’s identity, and it is deeply embedded in everything you do. That is why we take the time to understand your business and industry to create a brand that fully reflects who you are as a company.

Our approach to brand naming involves an initial “discovery meeting” where we take the time to learn all about your product/service, values, and preferences. From there, our creative team will research ideas for names individually, review them as a group, and then finally provide you with a narrowed down list of the best names for you to review.

For the logo design process, we have highly experienced in-house graphic designers that put in the work, do the research on your company and spend the time to design several custom logo concepts and variations. We also take the time to test the logo concepts to see how they would work on different media types (web, print, digital ads, signage, clothing, etc.).

What’s the difference between a ‘Round of Revision’ and a ‘Design Concept’?2020-11-25T20:02:03+05:00

Each concept is an entirely different design or visual direction. We will start by presenting you with two concepts, and once you choose your preferred one, you have up to 3 revision rounds to refine that concept in terms of shape, fonts, layout etc. Usually, they don’t involve changing the design concept altogether, and our clients typically don’t use all three rounds up.

What is included in a round of revisions?2020-11-25T19:59:56+05:00

Our process is very collaborative, and when working on your branding, we provide you with two design concepts for you to choose and up to 3 rounds of revisions on your chosen one.

Each round of revisions refers to you providing with a set of limitless feedback (doesn’t matter if you give us 1 or 20 points of feedback), and us actioning this feedback and presenting the revised concept back to you.

Most of our clients don’t use them all up, but they are there in case you need them.

What’s the difference between a logo and a visual identity?2020-11-25T19:58:15+05:00

These two terms, often used interchangeably are not the same.
A logo is just a mark that visually identifies a brand. It can be a graphic image, the typographical representation of the brand or a combination of both.

A visual identity is a broader concept that encompasses all of the visual elements that make up the look and feel of a brand. It includes the logo, the colour palette, the fonts, image style, layouts and any other graphic element supporting the brand (business cards, packaging etc.). All of these elements are outlined in a brand style guide.

How is a consulting project started and organized?2020-11-24T23:22:57+05:00

Although we customize just about everything to your business needs and goals, the typical consulting project is started and organized in the following ways:

In Initial consultation meeting(s) we determine your goals and current business challenges. If we require more in-depth information before or during building a proposal, we’ll have you sign a mutual NDA (non-disclosure agreement). We’ll develop a proposal that includes an SOW (statement and scope of work), pricing, timelines and any options or recommendations.

Do you offer volume or loyalty discounts?2020-11-24T23:21:52+05:00

Even if you’re a new client, if the project scope is significant, we’ll build in volume discounts. These discounts will be clearly outlined in the proposal pricing. Volume discounts can range anywhere from 5% to 30% of our typical consulting rates.

Do you make fixed-price or time and materials contracts?2020-11-24T23:20:48+05:00

We do both.
Depending on the scope of the project, we typically develop fixed-price contracts. This allows you to have a defined budget with no surprises.
Time and materials contracts are more appropriate for short-term consulting projects or projects that are more urgent, and there isn’t time to properly scope the core issue(s) during the proposal phase.

How is the scope of a consulting project determined?2020-11-24T23:20:09+05:00

Depending on the business goals, challenges and size of the organization, the project scope is typically determined during the initial consultation sessions.

For complex challenges and enterprise clients, we typically recommend an assessment phase at the beginning of the project.

This ensures that we identify and prioritize everything correctly and develop the best solution to meet your goals.

How long does a business consulting project last?2020-11-24T23:19:35+05:00

The length of time of a business consulting project varies and based on several factors, including:

    1. Business needs and challenges
    2. Budget
    3. Size of the organization or team
    4. Scope of the consulting project

The length of our consulting engagements has varied from a few weeks for a quick training assessment to a few years for enterprise change management and business transformation initiatives.

How do I update and manage my website after it launches?2020-11-24T23:13:05+05:00

Here are the two most common ways to update your site after it launches:
Do-it-yourself (DIY)! If you’re somewhat tech-savvy, you can update and add new content yourself. There are tons of WordPress tutorials and how-to videos online.
Hire someone. If you have neither the time nor desire to update and manage your website, you can hire a professional to do this for you. This is a service we offer to our clients after we launch their site.

Why is it so important to have a good website?2020-11-24T23:12:31+05:00

Two words – trust and credibility! If you want colleagues and prospective clients to take you seriously, you need a modern, professional website. Besides, if you want to use any type of digital advertising or marketing to promote your business online, you’re going to need a good website.

What exactly is a CMS (Content Management System)?2020-11-24T23:11:54+05:00

A CMS allows you to add, remove or update content on your website without high-level technical training. WordPress is an example of a CMS.

How does the web development process work?2020-11-24T23:11:28+05:00

Building a website is a lot like building a house. There are multiple, well-defined steps. Here’s how our website development process works:

Discovery: What media and assets do you currently have for your new site? What’s missing and still needs to be gathered or created?

Design: In the design phase, we draft the blueprint (i.e. mockup) for your new website so you can see what it will look like before it’s built. This is where you request changes or modifications to your site’s design.

Develop: At this point, your work is done. We now take the blueprint from the previous step and develop and code your site.

Launch: Once your site is built and thoroughly tested, it’s time to go live on the internet.

Start to finish, our website projects typically take 30-60 days. If it takes longer than this, it’s usually due to a delay in our client getting us the media (ad copy, images, videos, etc.) we need to build their site.

What exactly does responsive web design mean?2020-11-24T23:09:53+05:00

A responsive website means that it “responds” and automatically adapts to the size of the device it’s being viewed on. Specifically, that means a responsive site is easy to read and navigate whether you’re viewing it on a desktop, tablet or phone.

How many pages can I have on my website?2020-11-23T23:33:39+05:00

You can have as many pages as you’d like. The more, the better from a search engine’s point of view!

Can I have an e-commerce system for my website?2020-11-23T23:33:11+05:00

Yes. We have secure servers (SSL) that use the latest encryption methods to ensure that your customers can buy from your website, knowing that the information they enter is secure and safe. If you want your customers’ payments to be “cleared online,” we can interface to PayPal, Authorize.NET, LinkPoint, or other third parties. Read more about the e-commerce website design services here.

When can I update my website content?2020-11-23T23:31:39+05:00

Suppose the website we have designed for you includes a content management system (CMS). In that case, you can access your administrative areas from anywhere as long as you have an Internet connection. You can make updates instantly and as frequently as you wish. If your website is smaller and designed without a CMS, you can update the HTML pages yourself.

What is the difference between a static site and a dynamic site?2020-11-23T23:34:16+05:00

Static Web pages always look the same, and the content rarely changes. To make a change, you must create the page yourself or request a Web designer to do it for you. The newly created page and any images must then be uploaded to the Web servers.
Dynamic pages are the opposite. They can change every time they are loaded (without anyone having to make those changes), and they can even change their content based on what your website visitors do.
The dynamic page can be created to respond to information entered by your site’s visitor. They usually store and pull data from an underlying database.
Dynamic sites can reduce ongoing maintenance costs if you don’t want to change yourself with a Web page editor. They usually cost more to develop, as they require more complex coding. A content management utility also needs to be developed to help you manage your site.
Many clients have a combination of dynamic and static elements in their sites. For instance, they might use dynamic pages for a product catalog to regularly change information or pictures. The “Contact” and “About Us” pages are often left as static pages.

What if I do not like the design?2020-11-23T23:29:51+05:00

If you are not satisfied with the initial design, we will work with you further and come up with another design. We aim to design a website that you are completely happy with.

What is a marketing workshop?2020-11-23T23:10:22+05:00

A marketing workshop is an information-gathering workshop that runs through all areas of your marketing strategy, fielding ideas, flooring concerns, and opportunities, cementing objectives, and firm goals. The Marketing Eye marketing workshop is unique and aims to give our clients an insight into where their marketing can go with the help of a Marketing Eye.

Do I need to budget for more than the designated consulting fees?2020-11-23T23:09:49+05:00

Marketing Eye Atlanta is used to working with companies with little or no marketing budget. Your marketing budget should be commensurate with the results you are looking for.

Do I get to pick my marketing manager?2020-11-23T23:08:35+05:00

In our years of business, we have never had a situation whereby a client has not wanted to work with the Marketing Consultant chosen on their account. However, if this does occur, we will gladly provide you with another qualified marketing consultant to work with your business to achieve sales results.

When taking on a 12-month program, is the time I spend with the Marketing Eye flexible?2020-11-23T23:13:07+05:00

We understand that certain times of the year are better than others for specific marketing activities. So if your firm needs to funnel more time and resources in a particular month to achieve a particular marketing requirement, our team will work with you to utilize time from another month to ensure your marketing needs are met.

What can Marketing Eye do for my business?2020-11-23T23:13:17+05:00

Marketing Eye ultimately helps your business grow. Many businesses cannot afford a full-time Marketing Manager or the expense of an agency, so we offer businesses like yours the opportunity to hire a Senior Marketing Specialist on a consultancy basis to manage result-driven marketing programs. Having a marketing eye in your business will ensure that your marketing goals align with your business’s deliverables. Our Marketing Specialist will also determine the best positioning for your firm in the market and communicate this to sales leads.

How can I improve customer service for my e-commerce business?2020-11-21T01:46:13+05:00

Offering an omni channel approach can improve customer experience. Additional tools such as Live Chat, Knowledge Bases and 24/7 Phone Support can all boost the customer/e-commerce business relationship.

What are the benefits of monitored social media?2020-11-21T01:45:43+05:00

Most Americans consult online ratings before making a purchase decision. Rapid response is critical on social media and without an outsourced partner it can be hard to keep up. With monitored social media, sensitive conversations can be moved out of the public eye and into a private channel.

What are contact center metrics?2020-11-21T01:45:03+05:00

Contact center metrics and Key Performance Indicators (KPIs) are how we measure success. These include First Contact Resolution Rates, Service Level and Response Times, Post-Call Surveys and Net Promoter Scores.

What’s the difference between inbound and outbound calls?2020-11-21T01:44:34+05:00

An inbound call is initiated when a customer calls into the contact center, while outbound is when a call center agent initiates a call to a customer.

What is quality assurance and why is it important in a call center?2020-11-21T01:44:00+05:00

Just one negative experience can tarnish a customer’s perception of your business. Call center quality assurance is a promise to deliver a helpful, pleasant and informative experience to each customer. When choosing a contact center, it’s important to make sure leadership implements and follows through with a Quality Assurance Strategy. The contact center you choose will be representing your brand, and unsatisfied customers can result in lost revenue.

Can you help me source photos for my website?2020-11-21T01:30:52+05:00

Yes. We will help you source stock photos from sites such as www.bigstock.com and www.unsplash.com. We also have photographers and videographers available to produce custom photography and videos for your website.

Do I own my website?2020-11-21T01:29:40+05:00

YES! Everything that we build will be 100% owned by you. Most of our clients stay with us for the life of the website. Our team is just irresistible that way. But if for any reason you decide you want to take your site to another hosting service and get another company to service the site, we will happily assist you in making the transition as effortlessly and efficiently as possible. The website is yours after all, and we want you to take it wherever you go.

Can you help me write content for my website?2020-11-21T01:29:04+05:00

Yes. We include copy writing and editing in all of our proposals. We also build your sitemap and help structure the foundation of your website in the planning stages.

Can you help me update my existing website that another web firm built?2020-11-21T01:28:33+05:00

No. We only support websites that we have fully built. We have this policy so that we can 100% stand behind everything that we craft. There are issues of liability of multiple programmers touching the same code over time.

How long does it take to build a website?2020-11-21T01:26:45+05:00

Our standard websites take approximately 9-120 days to create. Our E-commerce (online store) websites take approximately 160 days to create. This time will vary from project to project.

My company has very proprietary information, which I do not want to leak out. Do you sign non-disclosure agreements?2020-11-21T01:18:07+05:00

Once we have determined that there is a good match between your needs and Ground Floor Partners’ capabilities, we can send you a mutual non-disclosure agreement. This agreement protects both parties from disclosure of confidential information. And, if you become a client of Ground Floor Partners, our standard contract provides ample protection that covers most circumstances.

I have developed a patented product, and now I need help getting it to market. Can you help me?2020-11-21T01:10:02+05:00

We have found that many inventors want someone to help them “sell their product” without asking any questions. We do not work that way since it usually leads to failure. We can help you formulate a sound go-to-market strategy first, then help you commercialize your technology product or service. If you already have a solid go-to-market plan, we can quickly jump into the execution phase with real market data and analysis to back it up.

Your focus seems to be on research, planning, and strategy. Do you also help clients with implementation?2020-11-21T01:09:31+05:00

We never jump into implementation work without first gaining a solid understanding of your particular business and goals. Please contact us to discuss your specific situation in confidence.

Do you provide client references?2020-11-21T01:08:37+05:00

We are happy to provide client references to serious prospects once we have held initial discussions and have tentatively agreed on an engagement’s scope and structure.

I have a great product but don’t know how to get it to market. Can you help me?2020-11-21T01:07:04+05:00

We can assist with everything from production options, supply chain decisions, packaging decisions, competitor research, go-to-market strategy, and management and operations consulting. Please contact us to discuss your situation in confidence.

 

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